展覽會(huì)在經(jīng)濟(jì)衰退時(shí)期交付結(jié)果：展覽會(huì)在經(jīng)濟(jì)衰退時(shí)期繼續(xù)吸引高質(zhì)量觀眾和首次參觀者。CEIR Research Report RCSR 21.09 (2009)
展覽會(huì)交付可證明的投資回報(bào)：展覽會(huì)營(yíng)銷是驅(qū)動(dòng)最高投資回報(bào)的方法。EventView 2009: MPR Foundation, Event Marketing Institute and George P Johnson.
展覽會(huì)產(chǎn)生銷售線索：展會(huì)是繼公司自身網(wǎng)站之后的第二大銷售線索產(chǎn)生方式。Outsell Inc. Annual Advertising and Marketing Study 2008
展覽會(huì)交付新業(yè)務(wù)：一個(gè)展會(huì)上77%的品質(zhì)觀眾代表新客戶。CEIR Research Report 2008.
展會(huì)加快銷售進(jìn)程：66%的銷售和市場(chǎng)經(jīng)理說(shuō)從展會(huì)上得到的銷售線索需要更少的銷售電話來(lái)達(dá)成銷售,因?yàn)橘I(mǎi)家能在展會(huì)上見(jiàn)到銷售/技術(shù)員工，并見(jiàn)到了產(chǎn)品。CEIR Research Report PE 2.03 2004
展會(huì)提供所有重要的品牌體驗(yàn)：購(gòu)買(mǎi)意向-顧客表達(dá)的產(chǎn)品購(gòu)買(mǎi)興趣-在那些B2B展會(huì)上與一個(gè)品牌積極互動(dòng)的參觀者中通常比那些對(duì)品牌不了解的人高出34個(gè)百分比。Measurement of Engagement in B2B Trade Show Exhibits, 20008: Advertising Research Foundation (ARF)
展覽會(huì)構(gòu)建關(guān)系：活動(dòng)營(yíng)銷是加快和加深與目標(biāo)觀眾關(guān)系的最好的方式。 EventView 2009: MPI Foundation, Event Marketing Institute and George P Johnson
展覽會(huì)吸引買(mǎi)家和決策者：超過(guò)80%的展會(huì)參觀者對(duì)展會(huì)上的購(gòu)買(mǎi)決策具有影響力，55%在參觀后有購(gòu)買(mǎi)計(jì)劃。Exhibit Surveys 2007